PUBLISHED WORKS
Insights that apply disciplined analysis to the problems, patterns, & performance gaps shaping real industries.
The foundational paper introducing Engineered Business Performance (EBP) as a discipline. It defines commercialization as an engineered system and identifies the cognitive distortions that cause founders and investors to misjudge commercialization conditions.
Full Title on SSRN:
Engineered Business Performance: A Systems‑Based Discipline for Early‑Stage Commercialization
This article shows that 50–60% of failures originate in ideation, not execution. It introduces Ideation Myopia, ecosystem path‑dependency, and the M‑Stages — a structured system for reducing uncertainty early.
Full Title on SSRN:
Engineered Business Performance: A Systems Approach to Reducing Early‑Stage Failure Through Structured Ideation and Commercialization Design
The final paper reframes commercialization as a competitive system. It introduces the four‑step EBP commercialization model, feasibility as a scientific threshold, and how AI accelerates pathway modeling.
Full Title on SSRN:
Engineered Business Performance: A Discipline for Commercialization Under Competition